In honor of Breast Cancer Awareness Month, the Avon Foundation for Women launched a powerful new call to action - #CheckYourself - featuring the release of a new music video created with and led by Paula Abdul.
Check Yourself is a global movement that aims to raise awareness and start conversations about how women and men can take action for their own breast health through screening, detection and treatment. Screening guidelines vary by country and media reports about early detection can sometimes be confusing.
This campaign is intended to help you better understand some of the common factors that can influence your personal breast cancer risk, and teach you not only about your risk, but also what actions you can take starting today!
#CheckYourself aims to cut to cut through the confusion related to screening strategies and encourages women to take control of their own breast health with three simple steps: Know Your Risks. Know Your Body. Talk To Your Doctor.
#CheckYourself is the latest step in the Avon Breast Cancer Crusade, which raises funds and awareness for critical research and access to care programs.
The key to prevention is knowing how to protect yourself, and early detection remains incredibly important. Women should be aware of their family’s health history, perform routine self-exams and visit a doctor annually. Women over 40 should have a mammogram performed by their doctor.
“Singing and dancing are my passions. I am thrilled and inspired to have had the opportunity to apply these passions to create a new music video in support of the breast cancer awareness cause, and the new global #CheckYourself for Breast Cancer campaign is very personal for me,” said Paula Abdul.
Paula says, “My sister Wendy was diagnosed with breast cancer in 2000. As a breast cancer survivor and champion for the cause, she inspires me every day. My hope is that this new video will inspire women and men to take charge of their own breast health through screening, detection, and treatment.”
To learn more about Avon’s Breast Cancer Crusade and #CheckYourself, and how you can protect yourself, visit
On August 16th 2014 it was announced on Facebook that Dance Mob Nation was auditioning for dancers to appear with Paula Abdul in a TV Spot for Breast Cancer Awareness, sponsored by The Avon Foundation on September 4-5th, 2014.
The Avon Foundation for Women gave special thanks to Paula on their web site and at the end of the music video for her generous support of the project which also included contributions from Simon Cowell and Paula’s long-time producer Oliver Leiber.